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“Les Petits Mouchoirs” (literally means: “little handkerchiefs”, metaphorically means: “little white lies”) is a French movie that was filmed in 2010.

A group of friends gather every summer for their vacation at the beach house one of them has. But this summer won’t be the same. The little white lies they were all hiding in the past will slowly rise to reveal the truth about themselves, their secrets and their relationships.

Many famous French actors star in this film like Francois Cluzet (The Intouchables (2011), (Tell No One (2006)), Marion Cotillard (Midnight in Paris (2011), Contagion (2011), La Vie en Rose (2007)), Benoit Magimel (Des Vents Contraires (2011)) and Gilles Lelouche (Point Blank (2010)). Now, in 2012 it’s time for this film to be released in the USA under the title “Little White Lies”. And why now? Because back in 2010 no one (in America) knew Mr Jean Dujardin, who also has a role in the film.

Across the ocean however Monsieur Dujardin was already famous in his birth country. He has played in more than 20 movies since 2003, but is well known mainly because of his role as the spy Hubert Bonisseur de la Bath or OSS 117 in the two parody movies “OSS 117: Cairo, Nest of Spies” (2006) and “OSS 117: Lost in Rio” (2009) -both directed by Michel Hazanavicius. In 2011 the French actor decided to cooperate once again with Hazanavicius in “The Artist”. He played a silent movies falling star and managed to win an Oscar without speaking out a single word!

“Little White Lies” was written and directed by Guillaume Canet (actor and director (Tell No One (2006)), married to Marion Cotillard). There are actually three different trailers for this film. One from Europa Corp. the French movie studios that co-produced the film, one from the distribution company Lionsgate Films (UK) destined for UK and Australia audience (subtitled), and the newest one for the upcoming American release by MPI Media Group (subtitled).

Apart from the fact that two of the trailers are subtitled, these three trailers are overall very different. Their music, their scene selection and their visual effects. They actually seem to be talking about three different movies. This shows us the importance of creating the right type of trailer for the corresponding audience.

So here is CinemaFriend’s trailer review for each one of them:

Genre: Drama, Comedy

Starring: Francois Cluzet, Marion Cotillard, Benoit Magimel, Gilles Lelouche, Jean Dujardin

Director & Writer: Guillaume Canet

Language: French

Release Date: 24 August 2012 (USA)

Europa Corp. Trailer Songs: “Lust for Life” – Iggy Pop, “Hang on Sloopy” – The McCoys (included in the Movie’s Original Soundtrack), “Moonage Daydream” – David Bowie (included in the Movie’s Original Soundtrack), “The Funeral” – Band of Horses

Lionsgate Films (UK) Trailer Song: Force Field – Mike Reed

CinemaFriend’s Trailer Rating

Trailer Scene selection: 8/10 (Europa Corp.), 7/10 (Lionsgate Films (UK)), 7/10 (MPI Media Group)

Trailer Dialogs: 7/10 (Europa Corp.), 6/10 (Lionsgate Films (UK)), 7/10 (MPI Media Group)

Trailer Music: 8/10 (Europa Corp.), 6/10 (Lionsgate Films (UK)), 6/10 (MPI Media Group)

Trailer Visual Effects: 6/10 (Europa Corp.), 7/10 (Lionsgate Films (UK)), 7/10 (MPI Media Group)

Total: 7.3/10 (Europa Corp.), 6.5/10 (Lionsgate Films (UK)), 6.7/10 (MPI Media Group)

Europa Corp. Trailer

Lionsgate Films (UK) Trailer

MPI Media Group Trailer

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